Meet The Team
Founder of Lusid Beauty - Tash Brooks aka "The Curl Witch". She is uniquely qualified as New Zealand first Rezo Certified (curly cut) stylist with over 10 year experience in the New Zealand beauty industry. Tash has combined her hairdressing expertise with her Engineering degree where she found her passion for new product development and sustainability. She started creating hair care products for herself out of frustration for not being able to find hair care products that worked for her hair type in a Eurocentric haircare market. She has ambitions to develop salon quality hair care products that can make life easier without harming the environment and to share her haircare expertise with the world.
Read more from our Lusid Blog: Turning Hair Care On It's Head
Jen was excited for Tash and her creation of The Curly Bar Company but planted a seed to creating ecofriendly hair care products for not just her hair type as Tash could help everyone to have happy healthy hair whilst helping to save the planet. Jen started working as a brand consultant for Lusid whilst she was working full time in her corporate FMCG role. As an individual with limited hair care knowledge she had never had long hair before as she struggled to keep the ends healthy. Now hair care is easy with Lusid. Jen learnt how to #lusidloveyourhair and jumped at the opportunity to come on board full time in July 2020 and is now Managing Director of Lusid Beauty.
Read more from our Lusid Blog: My Lusid Journey
Meet Rose our Digital Marketing and Communications Superstar. Rose joined the Lusid team early in March this year. She is putting her Postgraduate Certificate and Bachelor of Communication Studies to use at Lusid. She works part time to manage our social media and website. Rose is passionate about video production and content creation.
Proudly Made in New Zealand
Our Lusid Rainbow Hair Scale starts with warm colours and moves towards cool colours. It is measured across the scale from warm to cool by hair structure; coily, curly, wavy to straight and by hair thickness; thick, medium to fine hair.
Embrace your hair
With Lusid it's easy to love the hair you have and to embrace your natural hair structure. Hair care doesn't have to be complicated. Let us help you with a easy hair care routine whilst using products that are not only good for your hair but are good for the earth too.
Good for you
Lusid hair care products are vegan, organic and ethically sourced. We choose to support local businesses to procure only the best ingredients to ensure that our hair care products are good for you. All of our ingredients contain absolutely no silicones, no parabens, no sulfates and are free from microplastics.
Good for our planet
At Lusid sustainability is important to us as we care about the wellbeing of earth we live on. All of our packaging is sourced by local Auckland businesses. Our product cartons are printed on FSC Forestry Stewardship Council certified packaging to ensure that our packaging comes from responsibly managed forests. We print with soy based inks for home composability and zero waste. Our courier bags are home compostable are made from a corn starch base. We choose to be free of single use plastic. We recycle our Lusid aluminum tins, aluminum bottles and glass bottles. NZ Lusid customers can send back their empties to us with our return courier bags via their local post shop.